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Euphoria Season 3: Looking Forward to More Bold Fashion
 
								As fans are anxiously awaiting Euphoria Season 3, those in fashion are also excited about what costume designer Heidi Bivens has in store. The HBO series has transformed TV fashion, reshaping Gen Z aesthetic everywhere, all while demonstrating that a teenage drama could become a legitimate runway for avant-garde fashion experimentation. With production beginning soon, let’s look at some of the fashion trends, themes, and aesthetics that might carry us into Euphoria Season 3.
The Fashion Moment of Carrying A Euphoria Legacy and Ethos
Instead of being linked to realism, though, Euphoria offered a new framework for TV fashion that engages the identity development of adolescent characters through fantasy. A character isn’t wearing clothing that looks like an average high schooler, they are wearing clothing that looks like a high fashion editorial purchased from net-a-porter. This creativity instigated not just a cultural phenomenon of viewers recreating ‘fits, and designers looking for visibility, but also expanded our shared notions about fashion know-how in the culture by way of breaking down streetwear, couture and costume all within a bin of “Euphoria Style.”
What We Know About Euphoria Fashion Approaches Toward Season 3
While we don’t know much yet, sources inside the industry have suggested that Euphoria Season 3 will continue to push fashion realms, while also reflecting an evolving and developing set of post-COVID-19 fashion norms. Some speculate we may see even bolder silhouettes, increased visibility for sustainable fashion practices that better reflect Gen Z’s values, and a broader collaboration with designers making their names and collections known on a larger platform.
| Fashion Element | Seasons 1-2 | Expected in Season 3 | 
|---|---|---|
| Color Palette | Neon brights, pastels | Deeper jewel tones, metallics | 
| Silhouettes | Y2K nostalgia, cutouts | Experimental proportions, volume play | 
| Designer Mix | Vintage + indie brands | More sustainable labels, gender-fluid pieces | 
| Makeup Integration | Graphic, editorial | Even more theatrical, face as canvas | 
Character Development via Clothing
Euphoria Season 3 will possibly depict character development via their clothing development. Rue’s journey may show up in even more structured pieces as opposed to her oversized hoodies of previous seasons. Likewise, Maddy’s looks may mature, leaving behind hyper-feminine aesthetics. Cassie’s style development may find balance between attention-seeking and genuine moments or adherence to societal expectations. The evolution of clothing as a representation of development becomes a visual representation of character development.
The Maddy Perez Effect: Maximalist Femininity

No character in the series has had a more significant effect on fashion than Maddy Perez—combining vintage Cavalli with I.AM.GIA bodysuits and creating an unapologetically hyper-feminine aesthetic, displaying a boldness that is inspiring. Euphoria Season 3 could take this further by using aesthetic inspiration of ’90s Versace, corsetry, and pieces from vintage archives that combined high fashion and street fashion.
Cassie’s Fashion Journey: Clothing as a True Representation of an Identity Crisis

Cassie’s style journey, starting with cute, practical, sweet pastels, transitioned into darker, desperate outfits that reflected her psychological state. In Season 3 of Euphoria, this carryover was expected to continue and possibly demonstrate the use of fashion as a representation of visual psychology—possibly demonstrating a continued downward insight, or redemption, and clothing reflecting her true self versus dressing to perform for others during her self-discovery.
Rue’s Signature: The Anti-Fashion Moment

While Rue’s baggy hoodies, oversized jeans, and Converses prioritize comfort above all else, they have had a significant impact on young people and culture. What will fashion look like for Rue as she navigates recovery, or perhaps the reverse? Maybe more still, fashion minimalism could show a drastic change from the the show’s commitment to maximalism in each prior season.
Jules’ Gender Fluid Fashion Future

Jules brought high fashion gender fluidity to a mainstream TV audience. In Season 3 of Euphoria, it may be possible to see a future or expanded perspective on what high fashion looks like with more design experimentation with forms and pieces more radically challenging our lived experience of gender presentation in fashion. Viewers may expect designer collaborations with queer designers focused on esthetics associated with pushing boundaries!
The Makeup Revolution Continues
Euphoria has made some of its outfits and makeup as iconic as the clothes in its past two seasons, rhinestone tears, graphic liners, and editorials featuring face art have taken over social media platforms along with its clothing. Euphoria’s Season 3 might take this expanded innovation a step further by integrating more sculptural makeup designs, “body-art pieces” that are attached to clothing and surrealist looks where one might wonder where the clothing and makeup begin and end as platforms for wearable art.
Integrating Sustainable Fashion
There has been an unprecedented amount of dialogue in Gen Z audiences in demanding sustainable fashion despite newer trends. Euphoria may demand vintage or sustainable pieces, or thrifted pieces that demonstrate that one doesn’t have to be unfashionable wearing vintage looks and can gain a high-fashion aesthetic without crass fast fashion! It makes sense, as we all have budget constraints that limit our options to recreate desired fashion looks because of the show’s ability to provide escapism for Gen-Z audiences with less budget.
How to Prep Your Closet For Euphoria Season 3 Trends
You can start your Euphoria-inspired wardrobe now: invest in statement vintage pieces, take risks with color blocking, mix high and low style (don’t be afraid), embrace maximalist or vigilant minimalist (no grey area), and remember makeup is part of your look, not an afterthought.
Questions and Answers
Q: When will Euphoria season 3 come out?
A: No official dates have been set, but production is likely to begin in 2025. Possible late 2025 or 2026 release.
Q: Where can I find Euphoria enhanced fashion to purchase?
A: Vintage stores, secondhand fashion from Depop/Poshmark and brands like I.AM.GIA, Dolls Kill and ASOS. Vintage and thrift fashion has been a significant part of the style with no budget limitations.
Q: How can I mimic Euphoria for less money?
A: Focus on reproducing the silhouette and color palette rather than composition. Search for garments and adapt or use bobbins to hem and then look for statement makeup because it costs less than the clothes.
Q: Will season 3 fashion be more mature?
A: Yes, potentially more, given the age of the characters and the evolution of the characters. Fashion that fits the maturation of the characters should still have that Euphoria boldness.
Question: Who are the trendy designers to look out for in Season 3?
Answer: Heidi Bivens mainly features independent designers, like Akna, Poster Girl, and newer sustainable brands to watch. Follow any Euphoria costume Instagram account for updates about which brands are being used.
Question: Can I wear Euphoria fashion to real life?
Answer: Of course! You may want to tone down the flamboyance of the outfits if you’re wearing it every day. Use it for inspiration instead of full on recreating it. Only use one bold piece at a time, which will lend you that overall look definitely!
Disclaimer
The article provides speculative fashion analysis based on previous seasons and industry trends. Official Euphoria Season 3 details, release dates, and costume designs were not known at the time of writing. Fashion recommendations are general styling recommendations that should be considered in the context of your own style, budget, and lifestyle. Please be aware that the show covers some R-rated themes and is designated TV-MA. Be aware of context, audience, and your own comfort level before applying the recommendations in real life. Mentioned clothing and makeup products should be seen as examples only and not product endorsements. Be aware of everyone’s policy around your workplace or school, as well as the audience you are with. Please remember that bold fashion choices can sometimes lead to unwanted attention (good and bad), and always trust your gut.
 
	 
		 
		
					 
					 
					 
					 
					 
					 
					 
					 
					 
					 
					 
					 
					 
					 
					 
					